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This web page has the following in the web page, "Expert Craftsmanship Done Right, the First Time, Since 1979." We saw that the web site also stated " New Restoration Masonry Cleaning." It also said " Jacobson Proton Beam Therapy Building. U of M Biomedical Discovery District. New and Restoration Masonry Cleaning. Exterior Building Services the Moisture Protection Experts. EBS is a Certified Woman-Owned Business. Air Barrier Case Study Features EBS. EBS expects to complete the ." The header had commercial cleaning as the highest ranking optimized keyword. It is followed by industrial cleaning, air barriers, and vapor barriers which isn't as ranked as highly as commercial cleaning. The next words ebs-mn.com uses is moisture control. waterproofing was included and might not be understood by web crawlers.